Top Jordan Brand athletes like Chris Paul and Jimmy Butler share their struggles and success in this video campaign.
This campaign was inspired by Michael Jordan's iconic "Failure" commercial, which featured the line, "I've failed over and over and over again in my life, and that's why I succeed." We flipped the meaning, following these athletes through intense workouts as they show what it takes to succeed in the NBA. Hint: a lot of sweat.
Jimmy Butler is one of the hardest workers in the NBA. Relentless in his pursuit of greatness, Jimmy granted us unprecedented access into his summer workout regimen. Join Jimmy on the court and in the gym, as he trains and explains the mindset that got him to the top of the league.
Chris Paul broke his hand in the 2016 Playoffs, ending his season and the Clippers chances at a title. That summer, he rehabbed like a man possessed, and we were there to document his journey. Chris shared insight into his relentless drive to get healthy and to take his game to new heights.
ROLES
Creative Lead and Senior Copywriter - Michael Taylor
Creative Production - John Petrina
Video Direction (Jimmy Butler) - Funk Brothers
Video Direction (Chris Paul) - Robert Alexander
Strategy - Brennen Schlueter
Account Management - Blair Wheadon
Photography - Everett Bouwer