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      <image:caption>Inspired by the 20th anniversary of "He Got Game", Jordan created a campaign around up-and-coming rap superstar Sheck Wes. The campaign was timed for the re-release of the coveted Air Jordan XIIIs, worn by Ray Allen and Denzel Washington in the film.</image:caption>
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      <image:caption>The Air Jordan III is one of the most treasured shoes in basketball history. It’s the first Air Jordan model designed by Tinker Hatfield, the first Air Jordan with elephant print design, and the first Air Jordan with the “Jumpman” logo. For true sneaker heads, the “Cement” color ways are in a class by themselves. To celebrate the re-release of these AJ IIIs, Jordan created a campaign hyping how special these shoes still are.</image:caption>
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      <image:caption>NikeLab is renowned for being the experimental, exploratory side of Nike, including collaborations with up and comer, and far-out designs for shoes and apparel. However, a new breed of creatives at the company sparked the need for a refresh, something that spoke to the varied projects and philosophies of the younger generation. Enter: Nike Design Exploration.</image:caption>
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